Turns out plenty of people are dying for the answer to a stark question – “Am I Racist?”
The Daily Wire’s provocative documentary opened in theaters nationwide this weekend. Deadline.com predicts the film will earn roughly $1.6 million today alone. The weekend’s haul? A likely $4 million bounty.
That means “Am I Racist?” is the top-grossing documentary of 2024, according to The-Numbers.com. The second place finisher, “Jesus Thirsts,” topped out at $2.9 million earlier this year.
And those numbers could rise thanks to a major word-of-mouth push. The film currently has a 99 percent “fresh” rating from audiences at Rotten Tomatoes.com.
It’s worth noting the documentary is opening in roughly 1,500 theaters. That’s more than a third less than many mainstream movies but far more than most documentaries receive.
The demand spoke for itself.
Matt Walsh’s second feature with the Daily Wire, and the first not hidden behind the platform’s paywall, finds the podcaster going undercover in the DEI movement. That’s “Diversity, Equity and Inclusion” for the uninitiated.
The far-Left movement has consumed America in recent years, often lurking under the radar across the culture. Universities. Corporations. Non-profits.
Even Hollywood.
Remember “pale and male is stale,” the Disney mantra which excluded straight white males from prominent positions within the company. What about comedian Tyler Fischer, suing his former representative for saying it couldn’t get him work because he was a straight white male.
“Am I Racist?” banks on that frustration.
It also arrives at a time when some DEI programs are being shuttered. Conservative activist Robby Starbuck has led a one-person crusade against them. He’s forced major companies like Harley-Davidson and John Deere to backpedal on their DEI agendas.
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