Hollywood left a heap of cash on the table, and the industry apparently has no regrets.
How?
Studios left and right ignored the need for a conservative alternative to Colbert, Kimmel, Fallon and friends.
Fox News stepped in, and the network’s “Gutfeld!” remains a runaway hit. We’ve yet to see a network or streaming platform attempt a “Gutfeld!” like alternative since then, and Greg Gutfeld couldn’t be happier.
Just look at the ratings.
“Gutfeld!” returned to its original 11 pm EST time slot last week during the Republican National Convention in Milwaukee, Wisc. (The show switched to 10 pm EST last year)
The results from its first-ever week of live shows?
The talk show crushed the late-night competition, according to Fox News citing Nielsen Media Research data. “Gutfeld!” drew a whopping 3.3 million viewers, on average, during the week. That bested all the late-night liberals including “The Late Show,” “Jimmy Kimmel Live!” and “The Tonight Show.”
It gets more dominant.
“Gutfeld!” generated more eyeballs than “The Late Show” and “The Tonight Show” combined. Plus, the Fox News program outperformed “The Daily Show” and “Late Night with Seth Meyers” in both the 18-49 and 25-54 age brackets.
RELATED: ‘GUTFELD!’ STILL KING OF LATE NIGHT
What’s still shocking about the matter is clear.
Late-night TV roundups routinely ignore “Gutfeld!” when sharing compilation stories about how they tackle hot-button issues, such as President Joe Biden’s decision not to seek a second term. Media reporters pretend “Gutfeld!” doesn’t exist.
Why?
It proves how much money Hollywood left on the table before Fox News gobbled it up.
There’s another reason they pretend “Gutfeld!” doesn’t exist.
Journalists also don’t want to repeat Gutfeld’s wisecracks for fear audiences will be exposed to them and even, gasp, laugh.
Meanwhile, late-night talkers are either downsizing or going extinct. The format has lost Conan O’Brien, Desus & Mero, Samantha Bee and James Corden in recent years. Seth Meyers, the lecture-happy host of NBC’s “Late Night” showcase lost its band due to budget cuts.
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