At the end of the month I’ll have been renovating my house for a full year. To the naked eye, it might not look like a lot has changed, saved for some new flooring and fresh paint on the walls. However, under the surface, there’s a lot more that’s been going on. Cue an unexpected, full-house rewire (which meant an unexpected, full-house re-plaster), a sneaky lead pipe situation which meant some of our newly laid flooring had to come right back up again, and more DIY mishaps than there are aisles in B&Q. While it’s been testing, the thing keeping me on course is my creative vision. Sure, I might not have the actual funds to furnish said house right now, but that doesn’t mean I can’t keep dreaming up beautiful interior moments in my head.
I could talk interiors all day, and often do with my poor colleagues who have spent the last 365 days listening to my woes and affirming my design decisions. Sending them link after link asking, “what do you think of this?“, or suggesting pieces from my virtual travels I think they’d like themselves (“this would look gorgeous in your living room“). As such, it was mutually decided that I would start a Who What Wear first—a brand-new, rolling homeware column—so I could live out my décor fantasies and afford my colleagues some peace. A win-win, so they say.
While I won’t claim to be a professional interior designer, my thirteen years spent as a fashion editor does mean I have a trained eye for stylish pieces, as well as the ability to identify items that go beyond whatever the current trend cycle may be—something that’s especially important when it comes to interiors. For some reason, buying something for the home always feels like more of an investment than it does doing the same for your wardrobe, doesn’t it?
Assuming, if you’ve found yourself here, that interiors and homeware is of interest to you, too. So, bookmark this tab, because I’ll be sharing new-in, trending homeware with you here every single month. With pieces from H&M Home to Soho Home, I’ll include items for every budget and interior aesthetic, all with some handy styling tips thrown in. Scroll on to see this month’s edit.
Soho Home creates exquisite interiors that are sure to elevate any space. Create a chic reading nook by placing this in the corner of your room, adding a wall sconce (a rechargeable bulb will mean no wiring is required), a thrifted bookcase (I just found one on Facebook Marketplace), and a cosy throw.
Big rugs usually cost big bucks, which is why I always recommend checking out H&M Home’s line-up before you splurge on something expensive. This looks so high-end but costs under £100.
Every hostess worth their Maldon salt knows that its the finer details that really pull together a tablescape. These napkin rings will add an elegant touch, no matter the rest of your theme.
I’ve been on the hunt for the perfect rust cushion (one that doesn’t look like a Halloween gimmick). This is it.
That’s right, Loewe has progressed from candles and reed diffusers to hand soap. My salary will never quite hit the same.
I know scallops are a big trend right now but, instead of investing in pieces here or there, which can look a little OTT when it all comes together, I’d advise going for one big piece to really write the trend home. This mirror will look chic leaning against a soft blue wall, but the dark-wood frame will also add depth to neutral colour schemes.
I spent weeks sourcing a vintage wrought iron martini table just like this on eBay, only for it to go for well beyond my budget. Right on cue, Zara has come up with the goods (in two sizes no less).
Adding cloth napkins will make even the most humble of weekday dinners feel more special.
Next has teamed up with interiors expert to create an edit of seriously chic pieces. This lamp being one of the strongest in the collection.
You know I’m doing to want to have this elegant room spray on display for all to see.
Vaisselle specialises in creating pretty ceramics with French design flair by utilising traditional techniques in a modern way, i.e. with a vibrant colour palette.
So cute! I have no cupboard space left (glassware is my vice), but so cute.
I recently burned a Evermore London candle and was impressed by its fragrance payoff and burn time. Next, I’m inviting the outdoors in with this grove scent—a blend of pine needle, eucalyptus, moss and silver fir.
I always find something to pine for in The White Company and this is next in line. This bowl has been skilfully crafted in Indonesia using heritage techniques.
This chair looks so much more expensive than its price-tag. It comes in taupe and olive (and a charcoal that’s currently out of stock), but the pink is definitely the most beautiful of them all. As someone who’s favourite colour is beige, that’s saying something.
I’m always looking for ways to add depth to my interiors, and the easiest way to do so is with different textures. This cotton cushion will layer seamlessly with the velvet ones I already own, creating more visual interest without distracting from the overall look.
If you’re interested in brushing up on your interiors know-how, Create Academy is an unrivalled resource. With online courses lead by industry experts, you can learn a new craft whilst
Loewe’s blankets have become just as much of a status symbol as the brand’s bags. I’d make sure this was layered over the arm of a chair with the leather logo appliqué facing outwards for all to see.
See what I mean about glassware? My absolute vice. But who could resist this set of olive-green highballs.
Bobbin detailing is having a renaissance, with the bobbled wood featuring on everything from chair legs to chic mirrors, just like this one.
One of the most reliable ways to make your interiors look more premium is with lamps, and lots of them. This brass style looks so expensive.
Original artwork is an investment—when you find something as special as this, it’s best not to let it pass you by.
Bed Threads has some of the chicest bedding and cushions on the market, but its towels? They’re in a league all their own.
Placed beside the bathtub or used as a rustic side table, the potential spots to house this stool are endless.
I received this platter as a Christmas gift and it’s almost too beautiful to use. Almost.
I gifted these with a bottle of white wine to a friend and the whole thing went down a treat.
Spruce up an old sideboard or plain cupboard with some of the most stunning hardware I’ve ever laid eyes on. Matilda Goad, you’re a genius.
