From H&M to Arket, This “Boring” Winter Basic Is Suddenly Everywhere

Of all the winter items dominating at the moment, I think my favourite has to one of the most humble I’ve spotted for a few years now. Rid of flashy colours or extravagant design, this season all I’m pining for is a simple (you could argue “boring”) grey cardigan.

2024‘s new-season grey cardigans vary from light-wash tones to deep, dark greys, but most I’ve seen feature a classic crew-neck cut and fall to the top of the hip for a fresh and modern finish. What surprised me most was just how many cardigans I found like this when I started looking, and all the best styles seemed to come from the high street. From H&M to Arket, Zara to & Other Stories, every affordable brand has its own version—just choose your favourite. 

While I’m yet to learn the origin of hers, I did spot Hailey Bieber styling the simple wardrobe staple at a basketball game in L.A., just as I was contemplating buying one for myself. A sign? Wearing hers with light wash jeans, a grey baseball cap and black kitten heels. Completing her casual outfit, the model styled a leather trench coat over her outfit, matching with best friend, Kendall Jenner.

The grey colour trend has been on the rise this season for it’s easy-to-style nature and outfit elevating finish. Wearing well with cold-weather favourites such as jet black, white, silver and all shades of denim, the frosty colour has become a go-to amongst celebrities and influencers alike. Whilst grey cardigans look chic styled with blue denim and a white tee, the new-season trend comes into its own when worn with a black leather midi-skirt or a structured wool skirt. Complete the fresh ensemble with grey wool tights or a sleek kitten heels for a new-season look you’ll call upon on repeat.

Read on to shop the best grey cardigans on the high street. If they’re good enough for Hailey Bieber… 

Style on top of a white t-shirt to keep your outfit looking and feeling fresh.

Drape this over a t-shirt of wear buttoned up on its own.

Layer with coordinating grey shades, or style with a light cream base.

This classic cashmere cardigan comes in six other colours.

A grey cardigan and leather skirt pairing is a match made in heaven.

I love the pinch-waist details of the crew-neck cardigan.

This luxurious knit layers well underneath a thick coat in the winter.

This comes in ten other colours including red and black.

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