33 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer

I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you way beyond the office or just classic pieces to add to your capsule wardrobe, it really does have (almost) everything you could ever need. 

As a high-street aficionado, I take great pride in searching through the new-in pages of some of our best and brightest brands and picking out the pieces that are really special. Think that sensationally good bomber from Zara that went viral, Arket’s timeless blazer that both editors and influencers love, and COS’s internet-famous crossbody bag. There’s something for everyone and every style out there. The downside? It can be a real mission finding these noteworthy, designer-looking pieces, and it often takes a good amount of work (and time) to weed out the winners from those items we’d rather leave on the shelves. 

So, to help you find all of the pieces that look like they’ve walked straight off the runway, I’ve put together a handy little edit of the best of the best from three of our favourite brands: COS, Mango and H&M. And just in time for autumn, no less. Scroll on for the 33 pieces from COS, Mango and H&M that I think you’ll love, and that no one will know are from the high street. Your secret is safe with me…

A knitted skirt will work hard in your wardrobe all year round, but particularly right now when we’re experiencing a mix of temperatures! 

We’re on the hunt for strong wide-leg trousers, and these will stand you in good stead for afternoons in the city when you want to feel comfortable but look polished.

Another staple autumn/winter buy at a reasonable price. I adore this relaxed fit and contemporary take on the Breton stripe—it’s bound to be a sell-out. Watch this space.

These biker boots have gone straight to the top of my wish list this week. 

The bag in a new colour. Need I say more?

An oversized denim shirt? Groundbreaking!

These pointed flats will go with everything from trousers and jeans to midi skirts and mini dresses.

COS has delivered on beautifully crafted knitwear just in time for a new-season wardrobe refresh.

A simple black bustier could be the foundation of so many great outfits, and the COS iteration is a wardrobe staple. 

By now, you’ll know how much the WWW team love comfort, so just imagine our delight when we spotted these luxe joggers on the new-in page…

COS has really nailed chic accessories this year. If you missed out on the brand’s cute balaclavas last year, this blanket scarf is here for the taking. 

Jackets are always well worth the investment in my eyes.

The sleek knit dress I ever did see. Pure perfection.

A quick way to add some polish to your outfit—and for less than £50.

This is just waiting to be styled with a mini and a pair of knee-high boots.

It is the Gucci vibes that do it for me.

Dinner date coming up? Consider these the perfect accessory.

Slate grey is set to be big this season.

The bow detail makes this dress look so premium.

I’d wear this with a fluffy knit and tall boots for a smart daytime look.

Um, hello dream coat…

It’s party season after all… 

A cream coat is the perfect layer for winter, don’t you think?

A simple top like this will go with everything. 

Trench coats might be having a moment, but this faux fur is simply beautiful. 

I’ll never say no to a knitted dress

The ideal layer for transitional weather. 

Effortless elegance.

Consider this a long-term investment.

If I could copy and paste this whole look into my wardrobe, I would.

Another incredible dress at an affordable price. Wear with low heels for a sleek day-to-night look.

No, it’s not real leather, but it sure does look like it. 

Style this with jeans and a jumper for the off-duty model uniform.

This story was published at an earlier time and has since been updated.

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