I’m a Pro Shopper—Every Chic Gift I’ve Snapped Up Early in Amazon's Flash Sale

From the last-minute birthday-present shopper to the ahead-of-the-game Christmas planner, Amazon Prime’s Big Deal Days October 2023 sale is a great time to snap up stellar deals in the gifting department. But with a plethora of categories and a wide range of products on offer, scrolling through the masses in search of that perfect special something can be a feat in itself. That’s where I come in. I’ve taken on the task of hunting through the Amazon Big Deal Days deals to curate a selection of the very best gifts for fashion and beauty fans to suit all budgets.

This year, Amazon has really outdone itself. You’ll find deals on iconic hot tools like GHD’s original straighteners and Revlon’s multi-hair styler, whilst in skincare, there’s plenty to choose from, allowing you to stock up on gift sets, mask packs and sought-after serums at a fraction of their usual prices. For fashion, I always find the best gifts are the ones you’d want yourself, so I’ve pulled together some standouts that myself and the Who What Wear UK team would be very pleased to receive. 

To access the array of deals, simply sign up to Amazon Prime and you’ll have access to not only the Big Deal Days offers, but plenty more benefits including prime delivery, which is a game-changer for those last minute buys—I’ll be honest: it’s saved me more times than I can count. Another aspect I rely on frequently is the try-before-you-buy option, allowing me to try on those “from me to me” gifts at home, and pay afterwards for only what I’m keeping. 

So, whether you’re relying on the quick delivery for last-minute gifts, being organised and getting ahead of the Christmas game or are even just looking to do a little self-gifting, here are the very best fashion and beauty gifts from Prime Big Deal Days 2023, with an added special focus on some lovely, cosy things for the cold months ahead. 

Give the gift of a cosy night in. 

There’s a range of candles on offer as part of this Amazon Prime Day sale, but this is one they’ll want to display. 

Cosy socks are always on my wish list. 

Relax and unwind with a selection of Korean sheet masks. 

A ready-made self-care moment. 

I’m getting some of these for stocking fillers. 

Every beauty obsessive I know swears by this classic palette. 

I can’t believe this discount!

Every brush you’ll ever need at a ridiculously good price. 

This cleansing balm has seriously good reviews, and it’s half price. 

Does your beauty friend already have it all? Gift them a chic way to store their favourite products. 

A set of all of Burt’s Bees’ best bits. 

Salon-worthy nails from the comfort of your own home. 

Every editor I know either has these or has them on their wish list. 

A black blazer is so versatile. 

An impressive alternative to that bag. 

This is on my list of “gifts for me, from me”.  

Snap up a pair of iconic Levi’s 501s now, for much less. 

This bag is all over my TikTok. 

The perfect layering piece for autumn. 

Give the gift of organisation. 

Another seriously good discount on Levi’s. 

Trench coats are the cornerstone of my autumn wardrobe. 

One of the best gifts I ever received was GHD’s iconic straightener.

Deputy editor Maxine Eggenberger really rates this blow-dry brush. 

I’m a big fan of this rose-gold hair dryer. 

Another top-rated (and super-affordable) blow-dry brush. 

Take your styles to the next level with BaByliss’ professional curling wand. 

Now that’s a deal. 

This collagen face cream is already flying. 

Sculpt and depuff with this jade roller and gua sha set. 

All of Sanctuary Spa’s favourite products in one sleek, indulgent gift set. 

The perfect practical gift for regular travellers. 

Next Up: I’m an Amazon-Obsessed Beauty Editor—44 Deals Worth Seeing in the Prime Day Sale

Opening Image: @emmahoareau