Amazon Prime Day is officially here. That means 24 hours of sale-shopping madness has officially descended upon us. In the past, you might have scrolled through Amazon’s homepage, seen the deals, and started indiscriminately adding them to your cart as quickly as you could (no judgment), but this year will be different. Why? Because I’m here to filter through the thousands of discounts and place the best beauty buys in front of you. And you can trust me, too. As a beauty editor, it’s my job to separate the bad from the good (and the good from the really good). So, you can rest assured that I’ve got your back.
This year, the cart-worthy products include an editor-loved mascara, TikTok-viral skincare products, and multitasking hair tools. Keep scrolling to see all 40 of the best beauty items to shop during Amazon Prime Day. Period.
Use this serum stick wherever you feel dry, dull, or dehydrated. I swipe it under my eyes to instantly plump the area and lock in moisture.
This leave-on lip mask is iconic. I keep it on my bedside table and use it every night. The moisturizing and antioxidant-rich formula keeps my lips soft, smooth, and plump, so I literally wake up with better-looking lips.
This is one of my favorite cleansers. It’s formulated for all skin types (even hypersensitive skin) and cleanses without stripping natural oils away.
Where are my rosacea and cystic acne people at? This serum reduces redness and inflammation and soothes stressed skin. It’s so gentle and effective that I can even use it when I get too much sun and have a mild sunburn.
The third and final iS Clinical product that’s on sale (and worth buying, IMO) is the Active Serum. It’s a do-everything serum since it reduces the appearance of fine lines and wrinkles, visibly evens skin tone, smooths and softens, and helps acne-prone skin.
Blow dryer brushes are all the rage for that ’90s supermodel look. You know the one I’m talking about, right? Fluffy, volumized hair that’s perfectly shaped in a loose curl? This one gives you that look in one step.
If you have sensitive skin, lactic acid is a must. It exfoliates the surface of the skin without causing redness and irritation. This serum is chock full of it, along with other ingredients like soothing arnica, toning lemongrass, and brightening licorice. Use this serum to brighten, plump, and smooth your complexion in no time.
This collagen powder, which happens to be Jennifer Aniston-approved, promises to support collagen production, improve skin hydration, and boost joint mobility. Use it in hot or cold beverages, like coffee, tea, or smoothies.
Fun fact: this mascara won best overall from our beauty editors. That’s right, out of 77 tubes, this was the winner. It’s lengthening, volumizing, defining, and long-wearing. Dare I say it’s perfect?
Sunscreen sticks are the easiest way to reapply sunscreen throughout the day. This one offers broad-spectrum SPF 50. It’s so easy to toss in your bag and take with you on the go.
This gloss-giving, anti-humidity product will keep your hair smooth and shiny for days. It’s the secret to those ‘glass hair’ looks you’ve seen on celebs like J.Lo and Kim Kardashian.
If you have enlarged pores, this pressed powder is basically an eraser. It smooths the surface of the skin for a visibly seamless-looking effect. Plus, it keep excess oil at bay.
If Olaplex products are on sale, you know I’m adding them to my cart. I’ll start with this shampoo, which is highly moisturizing and reparative yet still whisks away excess oil and debris.
Then I’m going to buy the accompanying conditioner, which keeps my hair smooth, soft, and, most importantly, strong.
Finally, I’m going to snag the original and perhaps most iconic Olaplex product, which is this one. I use it like a pre-shampoo hair mask to repair the bonds of my hair on a molecular level. Translation? I use it to prevent split ends.
Everyone needs a good eye cream, especially when that eye cream targets dark circles and puffiness. This small but mighty formula contains horse chestnut, ginseng, glycolic acid, and caffeine to make the eye area look tight, lifted, and awake.
This full-coverage foundation provides the prettiest, soft-focus finish—think the TikTok-viral ‘cloud skin’ look.
This blow dryer uses ionic technology to create a smooth and shiny blowout every time. Plus, it has a pretty powerful motor that cuts drying time.
This lash serum is legit. It uses vitamins, peptides, and amino acids to boost lash growth in as little as six weeks. Check out our editor-in-chief’s before-and-after pictures if you want proof that it works.
I love this dry shampoo because it absorbs excess oil in a pinch while adding some much-needed volume to my fine hair. It’s also vegan and cruelty-free and uses sea buckthorn to moisturize and protect the hair and scalp.
I don’t care what anyone says; I’m jumping at the chance to upgrade my oral care routine on Prime Day. This electric toothbrush comes with four smart brush heads and five cleaning modes. Catch me with brighter, healthier teeth.
This anti-aging serum uses neuropeptides, amino acids, and marine extracts to lift, tighten, and firm skin. It’s seriously good, and you can get it for a major discount right now.
Anyone who has dry hair knows the dullness and split end struggle. This is the fix. It’s one-part styling cream and one-part leave-in conditioner, so it makes your hair stronger and shinier over time.
These resurfacing pads are so effective and so convenient. With lactic acid, probiotic ferment, and enzymes, they slough away dead skin cells and brighten and smooth the skin.
This dual-ended liner features the brand’s iconic felt tip on one side and a super-fine micro tip on the other. It’s practically made for detailed eyeliner looks.
This product went viral on Instagram and TikTok and has been a mainstay in skincare routines ever since. It uses snail mucin (the stuff that actual snails secrete) as its star ingredient. While that might sound icky if you’ve never used it before, it’s a popular ingredient in Korea and extremely effective for preventing dryness and aging. This stuff will give your skin a moisturized glow like nothing else.
Another TikTok and Instagram-viral product, this one instantly tightens the skin around the eye area. It makes fine lines and wrinkles disappear, albeit temporarily.
This mini massage gun is a miracle for sore muscles. As someone trying to get back into regular Pilates workouts, this has been an integral part of my nighttime routine. It uses percussive therapy with three speed settings to melt away muscle tension.
Oh, how I love this sunscreen. It’s formulated with green tea, cica, and sunflower seed oil for 3-in-1 hydration, soothing benefits, and protection. It also offers broad-spectrum SPF 36 with no white cast.
When I tell you that this cleansing balm melts sunscreen and makeup off the skin, I mean it. It also contains essential oils of eucalyptus, lavender, rose, and chamomile, so it turns makeup removal into a spa-like experience.
This rich and velvety tanning mousse keeps my skin glowing without sun damage. I like that I can choose how deep I want the tan to be based on when I shower. For reference, I usually keep it on for 2 to 3 hours for a natural-looking result.
Score a professional-grade flat iron on Prime Day. This ceramic iron monitors heat 250 times per second for smooth, straight hair that’s not heat damaged.
An iconic French pharmacy product for a steal? Yeah, I’m adding this to my cart. I don’t want to miss out on its makeup-removing powers, especially since so many makeup artists and celebs personally use it and recommend it.
Here’s another dry shampoo I love. This one absorbs sweat, odor, and oil and has a time-release scent to keep hair smelling fresh, even when it hasn’t been washed in a week.
For plump, hydrated skin, this serum is one of the best. It uses copper peptides and squalane to hydrate better than traditional hyaluronic acid serums.
If you’re interested in seeing what those green powders all over TikTok are like IRL, now’s the time to buy. This one, which includes a daily dose of greens along with vitamins and antioxidants, comes in an easy-to-drink mango flavor.
This lightweight cream is like a giant glass of water for stressed, dehydrated skin.
Snag this iconic brow pencil for a deal on Prime Day. Not only are all the shades on point, but the formula is creamy, easy to work with, and long-lasting.
These eye gels offer anti-aging and brightening vitamin C along with some skin-soothing hydration. I like to keep mine in the fridge for a cooling and depuffing effect.
This isn’t one of those old clay masks that would dry out your skin and leave it red and irritated. This is a modernized formula that feels creamy and hydrating to the skin. Still, it helps reduce the look of pores, absorbs excess oil, and gently exfoliates to smooth skin texture.
