Whether the influence of the early 2000s is one you find exciting to tap into or you feel personally victimized by some of the trends you lived through during the era (and want to forget any evidence of you wearing them ever existed), there’s no denying that the era has seen a massive surge in interest in the past few years. Its influence stretches far and wide with so many of the trends bubbling up today having originated from the era.
I’m sorry or you’re welcome, but Y2K style isn’t going anywhere just yet. It’s simply evolving. In 2023, the aesthetic isn’t the same as it was just a year or two ago. Instead, it’s grown up from its shockingly risqué and controversial origins into something more mature and stylized. Yes, there are still plenty of low-rise waistlines and bright pops of color, but instead of the flashy and in-your-face looks that usually come to mind when someone brings up the redux, things are getting more muted, romantic, and a touch edgier. I’ll explain with seven labels who are leading the next wave of the aesthetic.
Ahead, meet an exciting group of emerging Asian-owned brands who are winning over everyone from Gen Zers on TikTok to celebrities in Hollywood for their ultra-pretty pieces.
Next: Welcome to the State of Style: 7 Major Shifts That Are Defining the Early 2020s