Less than a month after Jennifer Lopez posted on Instagram in an electric blue lingerie set from the Italian intimates brand Intimissimi, she’s done it again—and this time, her post came with a big announcement. As of Monday, the singer and actress is the brand’s newest global ambassador, which means this probably won’t be the last time we she shares her current favorite lingerie picks. Lucky us.
The news of her partnership with Intimissimi broke alongside the brand’s spring/summer 2023 collection, modeled entirely on J.Lo herself. And while every image from the campaign is more gorgeous than the last, a handful that show Lopez in a $69 hot pink, lace bra made me especially convinced to pull out my credit card. In fact, her balconette bra had me rethinking everything I thought I knew about my lingerie preferences, which up until this point, didn’t include bras at all. But leave it to J.Lo to sway me in the way of perhaps giving the style a go.
Keep scrolling to shop the $69 bra that’s made me want to wear bras again, thanks to J.Lo.
Coming up: J.Lo Just Wore the Prettiest $15 Underwear I Want in Every Color