Nordstrom’s Fashion Director Told Me the 4 Most Important Fall Shopping Buys

Earlier this year, Nordstrom brought on Rickie de Sole as the newly appointed Women’s Designer Fashion and Editorial Director to bring her perspective to the retailer. A Vogueveteran who has been a key voice in shaping fashion, de Sole is bringing her sharp editorial eye to Nordstrom, decoding what is important in the designer space each season. “I work closely with our buying team and help bring designer fashion to life in our stores and online through editorial and storytelling. I also partner with our visual, PR, events, and marketing teams to showcase our designer edit, thus providing a 360 omni-channel point of view for our customers,” de Sole tells Who What Wear. “A key part of my role is to sift through what’s happening for the season and underline to the teams what is bubbling in the industry and from various designers, then help decide what we’re going to stand for that season.” Consider her to be the whisperer of the coolest things to know from the runways.

Recently releasing her first major project with the launch of “New New York” Center Stage, she is focused on celebrating designers that define NYC fashion including Khaite, Proenza Schouler, and LaQuan Smith with exclusive capsules curated by de Sole. “Supporting homegrown talent is a big priority for us as well as up-and-coming talent,” de Sole shares. “I love that this Center Stage project allowed us to spotlight so many talented New York based designers. Each of them brings their own unique perspective to the idea of today’s take on ‘power dressing’.” Ahead, see more from the project and the 4 most important buys for fall, according to Rickie de Sole.

“I’m pretty in love with everything Matthieu Blazy is doing at Bottega Veneta—from the new knot accessories to the cocoon jacket shapes.” — Rickie de Sole