By now, one of our favorite beauty brands of all time, Ilia, needs no introduction. Between the slew of virally loved products (ahem, Super Serum Skin Tint and Limitless Lash Mascara) and Ilia’s refreshing approach to product formulations (think clean, skincare-powered makeup), there’s a whole lot to love about the brand, and a fast-growing fan base that’s increased exponentially since its 2011 launch is the ultimate proof.
Of course, with the level of quality and care that goes into all of Ilia’s best-selling makeup products comes a justifiably higher-end cost. But if you head over to Ilia’s website between now and June 12, you’ll be able to get 20% off orders of $75 and more with the code ILIA20 at checkout. Exclusions are oftentimes par for the course when it comes to epic beauty sales, but pretty much everything is up for grabs during Ilia’s Friends & Family Sale, and the only items not included are sets and gift cards. Looking for a sign to restock on all of your favorite Ilia products or to try out some newness? You’re looking at it, and consider the below editor-loved products a great starting point. Keep scrolling!
“A few drops of this highlighting serum really light up the entire face. I like swiping this highlighter on with my fingers and buffing out with a blending brush.” — Katie Berohn, Associate Beauty Editor
“With over 20 shades and a formula that includes niacinamide, squalane, and hyaluronic acid, it’s no wonder that beauty experts and novices alike swear by Ilia’s tinted serum. It doesn’t hurt that it is also SPF 40.” — Eliza Huber, Fashion Editor
“I don’t remember what I was wearing on my lips before I discovered this tinted balm from Ilia, but the shade Wanderlust has become a daily nonnegotiable. The color looks natural—that just-bitten saturation of color everyone is always coveting—but you’re also getting an ample dose of hydration and pillowy softness. It’s a perfect product.” — Erin Jahns, Senior Beauty Editor
“This liquid liner from Ilia is another all-time favorite product, and the fact that it’s made with clean, non-irritating ingredients is just the icing on the gluten-free cake. Because, yes, in addition to providing satisfying, jet-black pigment payoff, it’s also gluten-free, fragrance-free, alcohol-free, and impressively long-wearing. It’s the only natural liquid eyeliner I’ll touch, TBH.” — Jahns
“Let me tell you this mascara doesn’t disappoint and deserves every last ounce of hype it gets. It made my sparse lashes look so voluminous, thick, and long. I also love that it doesn’t seem to weigh them down, plus it is long-lasting. My lashes still looked fresh after a couple of hours.” — Sarah Yang, Managing Editor, THE/THIRTY
“This is, by far, the glowiest skin-finish foundation I’ve tried. So if super-dewy and radiant skin is your thing, this one is for you. It’s also a skincare-makeup hybrid, as it contains a blend of niacinamide, allantoin, and aloe to smooth uneven texture, soothe irritation and redness, and calm and hydrate the skin.” — Kaitlyn McLintock, Beauty Contributor
“I can only describe this concealer in two words: easy and breezy. The super-lightweight formula doesn’t leave any creases or a cakey finish. It’s also enriched with vitamin C to brighten the skin.” — Yang
“Ilia’s newest skin-meets-makeup innovation just launched, and we beauty lovers couldn’t be more excited. It’s an ingenious three-in-one serum that contains encapsulated vitamin C, mineral SPF 40, and niacinamide, all packaged into a waterless base that helps protect the skin while giving your summer complexion the most incandescent glow.” — Jahns
“Most days, I stick to my nude and brown shades, but every now and then, I go for a pop of color. Balmy Gloss is the perfect way to describe this Ilia lip oil. It glides like a balm but builds up to a high-shine gloss with every swipe, and the color payoff is incredible.” — Aniyah Morinia, Associate Branded Content Editor
“If you’re into eye shadows, makeup artists always recommend Ilia’s Necessary Palettes (both the warm and the cool). Celeb artist Katey Denno told me, ‘Ilia has done the hard work of choosing the perfect shades and has chosen the right ones to add shimmer to, making them the easiest-to-wear and most flattering palettes ever, whether you just want a little sparkle and definition or you’re up for a full-on smoky eye with a pop of color.'” — Berohn
“This water-based formula also contains skin-loving ingredients like horse chestnut flower to help smooth fine lines and honokiol for antioxidant protection.” — Shawna Hudson, Associate Beauty Editor
“This Multi-Stick provides an allover blush to the face that looks so natural and healthy.” — Banna Girmay, Fashion and Beauty Contributor
“A serum and primer hybrid? Genius. Do yourself a huge favor andsave some makeup prep time by investing in a hydration-infused primer like Ilia’s.” — Hudson
“Spiked with soothing, skin-boosting ingredients such as aloe, rosemary, and bamboo, this organic and talc-free translucent powder is the antithesis to every other chalky, v noticeable loose setting powder you’ve tried. It’s featherlight and finely milled to be virtually undetectable on your face while still curbing shine and giving your makeup a subtle airbrush effect.” — Jahns
“One thing that really makes or breaks a great bronzer is how easily and (and naturally) it blends into the skin. This bronzer from Ilia is one of the absolute best for enhancing your skin’s natural beauty without looking muddy or streaky on the skin. I blame it on the stellar panel of skin-boosting ingredients like jojoba-seed oil (which hydrates without clogging pores), silica beads (which create a soft, silky application), and matte mica (which makes your skin look radiant sans glitter or sparkle).” — Jahns
“Different from an overnight mask, this treatment is supposed to be applied in the morning and at night. It’s both exfoliating and hydrating, so it will slough off any dead skin and add a boost of moisture.” — Yang
“I am a huge fan of Ilia’s Lip Wrap Overnight Treatment, so I was super jazzed when this product initially launched. The balm is my secret weapon for chasing away dry flakes and cracks. I’ve truly never felt something so lovely on my lips that could be used as often as you want. (Some of the more intense treatments shouldn’t be used multiple times a day, which I learned the hard way as a lip-treatment fanatic.) I was also so pleasantly surprised by the ceramic applicator the first time I tried this balm. It’s cool to the lips and completely enhances the soothing effect of the formula.” — Kat Collings, Editor in Chief
“Cruelty-free, easy to clean, and velvety-soft, this blending and buffing brush always ensures a completely seamless finish when applying any of your fave loose or pressed powders.” — Jahns
“A talc-free translucent SPF powder that not only nourishes and softens skin but also takes down shine.” — Caitie Schlisserman, Beauty Director, Branded Content
