This New $30 H&M Swimsuit Is a Dead-Ringer for January Jones’s

I’d argue that January Jones has one of the best swimsuit collections in Hollywood—just one glance at her Instagram account will provide plenty of evidence. So when I came across a new H&M swimsuit at a fantastic price that looks like a dead-ringer for one on Jones’s ‘gram, I knew I had to share. 

The high-leg one-piece swimsuit is reminiscent of Pamela Anderson‘s iconic Baywatch suit from the ’90s, but make no mistake: there’s nothing dated about it. A red one-piece is as classic as it gets and it’s a swimwear trend that’s guaranteed to never go out of style. Scroll down to shop H&M’s new swimsuit and see how January Jones wears it. 

How do I love thee? Let me count the ways: The sultry plunging neckline, the classic shape, and the punchy color all make for an excellent swimsuit investment. It also comes in a baby blue color if that’s more your speed. 

This strapless version at Mango is also a worthy contender. 

The cutout trend shows no signs of slowing down. 

H&M’s prices are always hard to beat. 

These classic swimsuit bottoms also come in several other colors. 

I love this red-orange color. 

So many options; so little time. 

This single-strap neckline is very on-trend

You can’t go wrong with a great bikini

Don’t overlook Mango’s excellent swimwear selection. 

Yet another tempting price. 

This notched neckline is so cute. 

High-waisted bikinis are definitely having a moment. 

Next, Hailey Bieber is about to make this $30 summer hat sell out