This $70 Dress Is the Most Fashiony Thing I’ve Ever Seen at H&M

H&M is always a reliable source for affordable wardrobe staples, but the brand can also make a mean trendy piece, too. Case in point: H&M’s newest collection, dubbed the Innovation Co-Exist Story. Not only are do the clothes and accessories look straight-up designer, but there’s also more to the line than meets the eye.

“The Co-Exist Story Collection is 100% vegan and 100% PETA-approved,” H&M explained on its website. “We replaced materials that traditionally come from the animal kingdom with new innovations like an alternative goose down made from foraged wildflowers. The collection pays homage to the rebellious fun of the late ’90s.” Intrigued? I thought so. Scroll down to shop the new arrivals before they sell out. 

Orange you glad I called your attention to this dress? Word to the wise: It will sell out quickly. 

You’ll never get lost in a crowd in this neon green number. 

I love the clasp details on this cute cardi. 

Asymmetric skirts are very on-trend right now. 

This is about as sexy as it gets. 

As comfy as it is stylish. 

I didn’t know I needed a fringed dress until now. 

This is such a cool layering piece for fall and winter. 

These boots are guaranteed to sell out. 

Puffer jackets can be chic and functional—a win-win. 

This furry bag is just a joy. 

Did you ever expect to see these shoes at H&M? I’m obsessed. 

This fluffy sweater is what dreams are made of. 

Don’t forget the matching skirt. 

I love this sultry, strappy look. 

Anyone up for some snowboarding? Well, you can certainly dress the part either way. 

Another designer-worthy piece. 

This statement coat is simply fantastic. 

I love that these pants are made with vegan leather.

This skirt is just so cool. 

You can never have too many sweaters for fall. 

Take notes on how these leggings are styled to look anything but basic. 

Exposing your hips is a huge trend right now. 

These boots are giving me rock ‘n’ roll vibes. 

Sunglasses with storage? Count me in. 

Next, Dakota Johnson wore $60 Converse sneakers with the outfit I’d legit wear 24/7.