Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
Sabeena Ladha, the founder and CEO of Deux—the good-for-you cookie dough company—is completely revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste and health. And, chances are, you’ve seen the incredibly modern brand flood your Instagram over the last year with its innovative, quirky, and completely genius branding. Ladha launched the enhanced cookie dough about a year ago with best-selling flavors like chocolate chip with immune support, brownie batter with collagen support, and ginger doodle with stress-relieving ingredients like Ashwagandha. In a time when consumers are more mindful than ever about what is going into their bodies, Deux provides an answer. It’s Ladha’s unique mission of research-backed products made with fewer ingredients placing a major emphasis on what ingredients that product doesn’t have (think vegan and gluten-free) without jeopardizing the taste.
Made to bake or eat straight from the jar, Deux is reintroducing health-conscious consumers to a category they’re eager to participate in once again, ultimately leading to astounding growth for the company. In fact, within its first year of launch, Deux has already landed on the shelves of renowned LA-based health food mecca, Erewhon (as their top-selling cookie dough brand), and of course, their own e-commerce website with nationwide shipping.
But before Ladha began disrupting the sweets industry, she embarked on quite the career path. In her early career, she worked at major food conglomerates Diamond Foods and PepsiCo. where she worked on the largest chip brand in the world, Lays. She then became a consultant at McKinsey & Company, where she was heavily involved in business development, working with companies at an early stage. And prior to that, she ran a venture studio at M13, where she helped launch several companies while also learning the playbook of building a successful CPG brand. Listen to the latest episode of Second Life to hear how all of those past experiences led Ladha to a deep understanding of the world of consumer packaged goods in order to make a greater impact.
And, keep scrolling to shop some of Deux’s insanely delicious flavors.
