As a fashion editor, something I enjoy doing is scrolling through the Instagram posts of popular accounts and trying to figure out why the most-liked posts have so many likes. It may not sound all that fascinating, but I’ve made some great shopping discoveries this way. If you think about it, Instagram likes are one form of compliments in the 21st century, and investigating which posts are getting the most likes is a good way to figure out the outfits and fashion items people are most drawn to.
Of course, there are a number of reasons why a particular post could be getting a lot of love, but given that all the ones I gathered here today feature highly covetable fashion items, it’s safe to assume they have a lot to do with it. So if you want to do a little shopping for items that are sure to boost your Instagram feed as well, keep scrolling for 15 special pieces from outfits people are losing it over.
This green dress-and-boots combination is enough to stop anyone in their tracks, whether IRL or virtually.
Since all things ’70s are trending, this outfit earned its fair share of admiration, with the chic maxi skirt being the star of the look.
Bubblegum pink is the It swimsuit color of 2021, so it’s not surprising that Devon Lee Carlson’s pretty bikini was an IG hit.
Shop the matching Dawson Terry Bottom ($90).
A pretty party dress is almost always a recipe for Instagram success, and this feathered concoction was no exception.
Sure, the corset here is amazing, but it’s the bold pearl necklace that really turns it into something special.
Pretty Reformation dresses are a common sight on Instagram, but they never lose their appeal.
I don’t know about you, but I’m always drawn to blue outfits on Instagram, and Aussie brand With Jéan is as photogenic as it gets.
Shop the matching Daisy Skirt ($169).
Baggy, ripped jeans are as on-trend as it gets when it comes to denim, so we love to see it.
A pretty white top is Instagram gold, especially in the spring and summer. This Mango one is especially lovely.
Sporty pieces feel fun and fresh, and the way Michelle Li styled Outdoor Voices’ popular Exercise Dress is especially cool.
Pastels usually photograph beautifully, and this checkerboard cardigan is particularly eye-catching.
The field of flowers certainly had something to do with the popularity of this post, but there’s no arguing that Brittany Xavier’s LBD is equally praise-worthy.
It’s tough to beat a cool sunglasses selfie, especially when it includes an It pair like Claire Most’s Lexxola frames.
Logo accessories are something every fashion girl loves to post and like, this Jacquemus bucket hat included.
Mango pieces are a common sighting on Instagram, and this top that I’ve spotted on multiple feeds lately has been getting lots of love.
