Ever since the world found out singer, actress, glow queen extraordinaire, Jennifer Lopez, had her very own beauty line in the works, the industry has been abuzz with hypotheses and gossip. Would J.Lo’s namesake brand be makeup? Hair? Skincare? All of the above?! Our radiance-obsessed minds have been swimming with guesses for months, and as of today, we can officially spill the beans; JLo Beauty (which officially launches on January 1, 2021), features a starring lineup of sparkling rose-gold gilded skincare, and each of the eight products is intended to deliver Lopez’s sought-after dewy complexion, bottled, and right to your vanity.
We’ll dive into each of the formulas below, but to satisfy your thirst before you pass out, you can expect to shop a cleanser, serum, mask, SPF, face cream, skin-loving dietary supplement, eye cream, and complexion booster. Oh, and if you absolutely can’t wait until the new year to get in on the goods (we completely understand), you can sign up right here and right now to receive early access on December 8, pre-holidays.
Despite the fact Lopez receives just as much attention for her timeless beauty esthetic as she does her remarkable talents (singing, dancing, acting, the list goes on and on), she’s remained notoriously tight-lipped regarding her specific product and treatment regimen. And, after I had the (very) exciting opportunity to join a group of fellow beauty editors to chat with Lopez firsthand via Zoom just last week, it became pretty apparent why—JLo Beauty wasn’t an off-the-cuff or opportunistic burst of entrepreneurship, from the star. No, no. It’s been a 20-years-in-the-making dream, vision, and intricately curated project. According to Lopez, it had to be good, it had to be her, and it had to capture the very essence of the hallmarked “J.Lo Glow.”
“I want people to know that this is deeply meaningful for me, that it’s personal,” the star explains in a press release. “I’ve made my own life better by making it more beautiful, by making it more simple. And now I want to share what I’ve learned with women everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.”
In fact, the resounding inspiration for the line is directly correlated with Lopez’s long-time beauty mantra featuring The Five S’s: sleep, sunscreen, serum, supplements, and sano. Inspired by the Spanish phrase, vivir sano, Lopez explains that she has always committed to living a healthy, sane life, which for her means no drinking, no smoking, eating healthy, exercising, and drinking lots of water. Of course, we can’t all be J.Lo, but her signature lifestyle philosophies directly informed each and every formula within her new brand, along with an old family beauty secret; olive oil.
“My mom used to say that olive oil was the cure-all for everything,” shares Lopez. “And it’s a secret I’ve used over the years because it really does work. So, when we went to do this, that was the first thing I said: It has to have olive oil extract as a basis.”
To maximize the beautifying effects of her favorite ingredient, Team JLo Beauty devised a unique hero Olive Complex you’ll find laced throughout the line carefully composed with a four-part olive blend featuring squalane, fermented oil, extra virgin oil, and leaf.
Even though JLo Beauty won’t officially launch on the brand’s website until January 1 (and both Sephora and Amazon on January 14), we’re revealing every product you can anticipate in the meantime. And, again, we highly recommend signing up for early access because if anyone’s skincare line has the potential to sell out in mere seconds, we’d bet our money it would be J.Lo’s. Keep scrolling!
Leave it to J.Lo to take a rather boring beauty staple, like a cleanser, and transform it into the antithesis of basic. Rich and creamy, this gentle cleanser can be used morning, night, or both, and ensures a super-clean finish sans stripping or drying. It features the brand’s hero Olive Complex along with glycolipid (a strategic blend of fermented rapeseed oil and sugar for easy oil and makeup removal) along with extracts from rice bran, coconut fruit, and Japanese knotweed to soothe and protect your complexion.
If we could only choose one product from the pack to channel our own version of J.Lo’s iconic glow, it would be this multitasking serum. Not only does it utilize key additions like yeast-derived ferment and Japanese rice sake ferment to brighten and smooth, but a unique sugar-derived matrix is added to the mix for a noticeable lifting and tightening effect.
If you love to mask, you’ll flip for this do-it-all serum-drenched number. It’s soaked and saturated with precisely one ounce of the aforementioned glow serum, and the convenient two-piece design will stick (not slip) to your face while the J.Lo-approved actives sink into your skin.
A potent combination of hyaluronic acid and peptides gives this rich and supremely hydrating cream a leg up on a vast majority of other fancy moisturizers on the market. It’s so rich and luxurious, the price tage could really be doubled. (Except it isn’t.)
If anyone knows the importance of sun protection, it’s J.Lo. And, while she told us that she does love laying out and spending time under the rays, a whopping dose of sun protection is a must. Chock-full of skin-loving ingredients (think glycerin, hyaluronic acid, natural sugars, licorice root, and marine bamboo), this light yet dewy moisturizer doesn’t feel like a typical chalky sunscreen, and it definitely won’t leave your skin with that dreaded white or ashy cast.
Not many eye creams have the simultaneous brightening and hydration prowess to deliver the instant gratification we crave when it comes to our shadow- and puff-prone eye area. Lucky for us, this radiance-boosting version is the exception. With immediate results in mind, it was designed to reduce the look of fine lines around the eye area, brighten, and moisturize. (We’re thinking it will be especially fab underneath our concealer.)
J.Lo has always been a huge advocate of taking care of herself, so it really comes as no surprise that her glow-enhancing skincare line includes a specially curated supplement to maximize radiance from the inside out. Complete with essential vitamins and minerals that lackluster skin will gladly lap up, each capsule contains high-quality ingredients like copper, manganese, vitamin E, and olive extract. In fact, the brand likens it to a “high-performance age-proofing shield.”
There’s nothing we love more than a multitasking beauty product, and this pore-filtering glow booster satisfies the craving. Mix it with your cream or liquid foundation, or go all in and apply it like a liquid highlighter. The end result is a velvety and believable shimmer, and nothing overtly sparkly or resembling a disco ball. Plus, you can choose from four different shades (see below!) for a customized glow that suits any skin tone.
