When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.
The new-season offerings are some of the best we’ve seen from the high-street hero in a long while, and we’re not the only fans. We keep spotting some of the most stylish people we know out and about in H&M’s new designs, not to mention how quickly the brand’s best pieces are selling out these days. Scroll down to discover the seven trending H&M pieces that we genuinely think are well worth investing in for the months ahead.. Plus, shop some more of our favourite new-in buys, too.
Harriet wears H&M’s latest ’90s Baggy Jeans.
The perfect slouchy jeans—and they come in a number of different colours too.
I love the low-rise version too.
Influencer Anna (above) proves how cool this polished jacket can look with some loose denim. Add ballet flats or loafers for the ultimate Parisian outfit.
I can’t believe how luxe this wrap coat is—and it’s perfect for early autumn thanks to its shorter length.
H&M’s classic striped knitwear always sells out quickly, and this new jumper is no exception.
This is such a wise investment for all seasons.
How chic are these trousers? They’re premium quality, too, so they will long be a go-to in your closet.
Last year H&M released a jersey version of this dress that our editors couldn’t get enough of—this satin version for AW23 feels even more elevated.
Imagine this dress with knee-high leather boots.
These sell out every year.
I’m so into this cute set.
Full skirts are a huge trend for this coming season.
Add this to jeans for a French-inspired look.
Another winning bouclé jacket.
This has sold out a number of times before.
No one will believe this new-in dress isn’t designer.
So chic.
You can bet I just added this to my basket.
These simple, affordable trousers are the key to making any outfit look put-together.
Another winning, affordable trench coat.
A really useful addition to any wardrobe.
This looks so elevated.
Mary Jane heels are back in a big way.
Perfect for adding to dresses to transition them into autumn.
