33 New Buys From & Other Stories, Zara and COS That You'll Mistake for Designer

It would impossible to count the number of times that I’ve been stopped in the street and asked where an item I was wearing was from and the answer has been high street. What usually follows is surprise, but after years of mixing affordable pieces with some savvy designer investment buys, I think I’ve mastered the art of high/low dressing in a way that makes sense. In all honesty, the quality of the high street’s offerings has improved so significantly over the years that I’m always confident in its ability to deliver accessible takes on runway pieces (helping me to elevate my wardrobe in the process), but none more so than & Other Stories, Zara and COS. 

Yatri wears a shirt and tailored trousers from COS.

It’s been a particularly good year for Zara and COS so far, with jackets like internet-famous bombers and longline dresses taking centre stage. And, if you are searching for pieces perfect for the second half of summer, look no further than & Other Stories. Scouring their new-in reads like a who’s who of predictable bestsellers, from the chic linen separates to the leather accessories that look far more expensive than their high street price tag

So, to help you find all of the pieces that look like they’ve walked straight off the runway, I’ve taken the labour out of hunting through the new-in sections, and put together a handy little edit for your perusal. Should you be on your lunch break, scrolling of an evening or looking for something exciting to liven up your commute, these are 33 pieces from & Other Stories, Zara and COS that I think you’ll love, and believe me when I say–no one will know that they’re high street. 

How beautiful is this?

Now’s the time to invest in transitional wardrobe heroes.

The perfect addition to jeans-and-a-nice-top.

Co-ords are going nowhere. I’d style this set with sneakers at the weekend.

They also look chic worn separately.

You can always rely on & Other Stories for excellent tailoring.

A shirt dress will work hard in your wardrobe all year round.

Handbags that go with basically everything are a wise investment.

Not yet started thinking about new season knitwear? Consider this your sign.

This whole outfit is perfection. Just add heels for an easy dinner date look.

The pleating on these trousers is divine.

The summer staple you can rely on for years to come.

I audibly gasped when I saw that colour.

Are these the best beige trousers on the high street right now? We think so.

A wrap mini skirt is easy to smarten up or dress down.

Just wow!

Wear with heels, sandals and flats.

I don’t know about you, but I think the shape of these loafers is perfect.

The ideal layer for tricky summer weather.

No one does elevated evening options like COS.

I’m so impressed by this draped blouse, especially for that price.

This will add a cheerful splash of colour to every outfit.

The very definition of an elevated basic.

Zara isn’t slowing down anytime soon when it comes to sensational dresses

The chicest blazer out there.

Isn’t this just the dreamiest shirt?

This whole outfit is so stylish, but the skirt is the standout for me.

A fancy pair of heels is a going-out staple that you’ll reach for time and time again.

I love cut-outs in the warmer months. It’s an easy way to show off a little bit more skin.

Our current obsession? Zara’s co-ords.

This set doubles as a great swimsuit cover-up.

A simple way to add instant polish to your look.

Just the right level of distressing.

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was originally published at an earlier date and has since been updated.