It’s official—Pantone’s 2023 Color of The Year was just announced, and it’s a bold shade that’s basically begging to be incorporated into your beauty routine. It’s called “Viva Magenta,” and as far as we’re concerned, it’s the perfect red-berry color for winter. If the color alone isn’t enough to convince you to shop for matching beauty products, Pantone’s explanation of the color and its effect will surely sway you.
“This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”
Now that’s a spirit we can get behind, especially on the verge of a new year. Keep scrolling to see 15 “Viva Magenta” beauty products to incorporate into your routine. These will certainly get you into a bold and colorful spirit.
This rich magenta looks so pretty on the lips and cheeks.
These lip oils are smooth and moisturizing, thanks to hyaluronic acid, peptides, and evening primrose oil. Plus, they offer amazing color and shine payoff. This shade, Fruitjuice, is a stunning shade of magenta.
Lemonhead LA glitters are so fun to experiment with. This shade, called Wine Safari, is dark, brooding, and dramatic. I’m obsessed.
This moisture-boosting lip balm has a high-shine finish. In a swipe, it will give your lips a sheer tint of magenta.
This shimmery magenta nail polish is universally flattering.
Kosas lipsticks are just as good as their lip oils, thanks to buttery formulas that contain botanical oils. This shade, called Violet Fury, is a bright fuschia hue.
You can even get in on Viva Magenta in your skincare routine. This exfoliating solution is the color of a rich merlot. It will whisk away dead skin and pore-clogging impurities.
Use this multipurpose pigment as eyeliner, eyeshadow, or brow pigment. The super-saturated formula will stay put all day (or night) long.
For a more understated take on Viva Magenta, shop Glossier’s cult-favorite lipstick in the shade Jam. It gives lips the prettiest flushed effect.
Fill your space with the spirit of Viva Magenta by shopping for a matching candle, like this one from Otherland. With notes of rosebud, peony blossom, and pear water, it’s sweet and floral, and addictive.
Level up your hair accessories with this Viva Magenta claw clip.
A magenta liquid blush? Yes, please. This formula is so easy to sheer out or build up according to how dramatic you want the color to be.
Fun fact: LeChat nail polishes are highly-pigmented and inexpensive, which is why they’re one of my low-key favorite brands to use. This shade, Berry Sassy, is bold and impactful.
2023’s Color of The Year can be extremely luxurious. Take this gold-bulleted Gucci lipstick as proof.
The same goes for this lip and cheek balm from Chanel.
