The Luxury List is a monthly column on all things luxury, exploring cult items from heritage brands, tapping the foremost experts in the fashion space, and doing deep dives into the investment pieces that are worth it.
Conversations about designer handbags typically revolve around one specific phrase: “It bags”. That saying has been less prominent recently, though, replaced by conversations that have turned to quiet luxury bags that combine ease, subtlety, quality craftsmanship, and a lack of prominent logos. This isn’t to say that these bags are completely anonymous, though, despite a lack of branding. Rather, they have an IYKYK quality in the form of signature clasps and silhouettes that only astute fashion observers would recognize.
Though there are a number of cult bags that fall into the camp of quiet luxury, Savette is a noteworthy newcomer. According to Net-a-Porter Market Director Libby Page, its sleek silhouettes are resonating with shoppers. With nearly 600 sales across Net-a-Porter in 2022, Savette is one one of the only brands to successfully break into the luxury bag market across the retailer in a long time—an impressive coup for a rising label that began in 2020. This signals a rise in the quiet luxury category overall, as the label joins the leagues of investment brands including Hermès, Khaite, Celine, and Prada that are as quiet as they are cool.